Stop building. Start selling today.

You have the framework.

You have the methodology.

You have years of expertise that could genuinely help people.

But somehow you're still stuck in what I call the "Messy Middle" - framework-rich but cash-poor.

I just dropped a new video about this called "The Bridge Service Blueprint" - you can watch the full breakdown on YouTube.

But here's the quick version of what I've learned working with founders in this exact spot:

Think about youth soccer for a second.

Kids learning the game always want to boot the ball down the field toward the goal.

Big dramatic kicks. Maximum distance.

But the best players? They master the 5-yard pass first.

Short. Controlled. Builds momentum.

Your offers work the same way.

Most founders try to go from free content straight to a $3,000+ package. That's the 60-yard kick. It rarely lands.

What's missing is your Bridge Service - a small, focused offer ($297-$750) that gives someone a real win while building trust for bigger work.

I walk through this whole concept in the video, but the core insight is simple: stop selling the transformation, start selling the relief.

A Bridge Service isn't a mini version of your main offer.

It's one specific piece of your expertise, packaged as a standalone deliverable.

Think: a 60-minute audit call with a written summary. A documented process for one specific workflow. A diagnostic that reveals their biggest bottleneck.

Here's the thing - you're not discounting your work.

You're extracting one valuable slice that can stand alone.

The founder gets a real result. You get paid to learn their world. Everyone wins.

I call this being a "Spy for Operations" - you're doing paid market research while delivering genuine value. (There's a whole section on this in the video.)

In the video, I break down the full process, but here's the summary:

1. Audit your expertise. What's the first thing you always do with new clients? What question do you answer in every discovery call? That's your starting point.

2. Box it into a deliverable. Give it clear boundaries - a specific timeframe, a tangible output, a defined scope. "90-minute workflow audit with 3 priority recommendations" is boxable. "General consulting" is not.

3. Price it for action. $297-$750 is the sweet spot. High enough to attract serious buyers, low enough that the decision doesn't require committee approval.

Most founders don't realize they're already doing Bridge Service work for free in their sales calls.

You're just not packaging it.

Here's a prompt you can use with Claude or ChatGPT today:

The AI will spot patterns you're too close to see.

Run this prompt, then pick the option that feels easiest to deliver.

Easy is the point. You want something you could fulfill this week if someone bought it.

Open a notes app right now.

Write down the last 3 questions a potential client asked you (in a DM, on a call, in comments).

Look for the overlap.

That repeated question? That's your Bridge Service trying to reveal itself.

You don't need to build anything new. You need to name what you're already doing and put a price on it.

If you want the complete breakdown with real examples and the "Spy for Operations" concept explained in full, watch the video here: The Bridge Service Blueprint.

If you're not sure where your revenue is actually leaking - whether it's lead flow, conversion, or something else entirely - the Revenue Leak Diagnostic can help.

It's a free 2-minute quiz that shows you exactly which stage of your customer journey needs attention first. Take the Revenue Leak Diagnostic →

— Emilly H